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W Florence

W Florence

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+39 055-9946600
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DATES (1 NIGHT) NIGHTS)
Flexible in
S M T W T F S
Number of Nights
1
Rooms & Guests
Maximum 8 guests per room
Rooms
(Max: 3 Rooms/person)
1
Adults
(Max: 8 total guests/room)
1
Children
(Max: 8 total guests/room)
0
AGE OF CHILDREN (REQUIRED)
Special Rates
  • Friends smiling together.
Credit Card
Earn 3 Free Nights + 50,000 Bonus Points
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Experience our hotel near Firenze Santa Maria Novella

Experiences

Discover your next move: inside the hotel or out in the city. Start strong in our gym, then hit the streets for your Florence fix from our hotel near Firenze Santa Maria Novella. With the compact layout of the centre, major attractions sit shoulder to shoulder, serving up culture in a cluster. Check out our must-visit neighborhoods below to get that local feel and experience Florence in all its charm and glory. To book one of the experiences contact our Concierge.

Cooking classes and truffle hunting in a 13th-century Chianti villa

Enjoy a truffle-hunting experience in a truly unique setting; a historic 13th-century villa nestled in the rolling Chianti hills. The experience is followed by a lunch highlighting the rich aromas of one of the region’s most prized and iconic products. Would you like also to learn how to prepare the perfect pasta or pizza, two of Italy’s most iconic dishes? The farm offers cooking classes where you’ll discover the authentic recipes of Italian culinary tradition.

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Watercolor class on Zefiro Rooftop

Florence’s skyline is truly one of a kind and for centuries it has enchanted artists, poets and visitors from around the world.
Put your skills to the test as you draw inspiration from one of the world’s most important cities for art and history, guided step by step by your instructor. As you create, take in the panoramic views and enjoy the peaceful atmosphere of our rooftop.

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Wander off the beaten track and into authenticity

Florence has a rich heritage spanning history, modern and contemporary art, cuisine, fashion and craftsmanship.
In the city centre you’ll find mosaicists, jewellers, bookbinders, leather craftsmen and many others who keep traditional skills alive in their workshops. Ask the concierge for curiosities, historical insights and hidden gems scattered throughout the city. Support the local culture by diving deeper and engaging in authentic exchanges with the Florentine community. Explore the main highlights, but also the less-known spots. There is so much to discover, it would take a lifetime to experience it all.

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Discover Le Cinque Terre by Private Boat

Spend a day or more on a boat exploring the breathtaking Cinque Terre, a landscape bursting with color and flavor. Admire the charming seaside villages, terraced vineyards, the sparkling sea and coastline. Indulge in authentic Ligurian cuisine and enjoy a refreshing swim in the crystal-clear waters and hidden coves tucked between the cliffs.

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Tuscany Day Tour

Enjoy a Tuscan day of wine, countryside and history. Visit a winery in the heart of Tuscany for a guided tour, wine, olive oil and vinegar tasting, and a traditional 4-course lunch. Continue to San Gimignano before returning to the hotel.

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On-Site Outlets

total experiences (2) included experiences (1)

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Wellness Area

Included
W Florence FIT equipment

FIT

Fit

Workout at W

Hit the gym and break a sweat with everything from cardio and weight training to Pilates and yoga. Cutting-edge equipment, shock-absorbing flooring, and mood-boosting lighting invite you to a session that’s as effective as it is pleasant for the senses. Flex your muscles and feast on the W design you know and love.

W Florence Gym interior
Our Hand-Picked Recommendations
Model walking on Ponte Vecchio.

Oltrarno

Florence’s indie spirit lives across the river. Once the district of artisans and rebels, Oltrarno is now a creative sanctuary of vintage ateliers, edgy galleries, and vibrant piazzas that transform at night. Sip negronis in twilight cloisters, catch a live band in a repurposed workshop, or browse leather goods crafted by hand, just like in the Medici days—only with more tattoos.

Women checking a phone on the street

San Lorenzo & Mercato Centrale

Florence with a pulse. Beneath the Medici Chapels and the grandeur of San Lorenzo lies a world of flavour and flair. By day, explore the city’s best food market, where truffle panini and gourmet pastas meet rooftop DJ sets by night. Between fashion-forward streetwear stalls and hidden cocktail bars, this is where tradition gets remixed with a modern beat.

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Santa Croce

Bold, authentic, and forever buzzing. Santa Croce blends timeless elegance with street-level charisma. From the tombs of Galileo and Michelangelo to the sound of skateboard wheels outside the basilica, this quarter dances between past and present. Artisanal gelato, contemporary theatre, open-air film nights, and the fierce spirit of calcio storico—Santa Croce always delivers drama.

Home to Gucci, Ferragamo & Pucci, find luxury shopping close to W Florence hotel near the station
Visit THE MALL, a unique shopping experience close to Florence.
Florence's leather craftsmanship is a timeless art, blending tradition and elegance in every piece.
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Immerse yourself in world-class art at the Galleria degli Uffizi, a haven for unique masterpieces.
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Offers & Packages

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Local Attractions

Nearby Things To Do

Family & Children's Activities

Lilà Toys

0.2 KM

+39 055-8896746

Family & Children's Activities

H Zero Museum

0.4 KM

Family & Children's Activities

Giostra in Piazza della Repubblica

0.6 KM

Family & Children's Activities

Museo La Specola

1.4 KM

Frequently Asked Questions

Yes. W Florence offers a complimentary fitness center to hotel guests during their stay.

The fitness center includes equipment such as Cardiovascular Equipment, Elliptical Machine(s), Exercise Bike(s), Free Weights, Rowing Machine(s), Stair Climber(s), Strength Equipment, Treadmill(s), and Weight Machines, making it suitable for both quick workouts and full training sessions.

Yes, Wellness Area is located on-site at W Florence.

Basilica di Santa Maria Novella, Cathedral of Santa Maria del Fiore, Cappelle Medicee, Piazzale Michelangelo and more are nearby W Florence.

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